LinkedIn officially launched in 2003 and has since come a long way in helping the right businesses connect with the right people. If you use it correctly, it can help you build a great network of contacts to help skyrocket your business.
To promote your products and services on LinkedIn and take your brand to the next level, you can make use of the features that the platform has launched recently. They make reaching your potential customers and increasing your engagement easier than ever!
Building a LinkedIn Company Page
Before you can really use LinkedIn’s updates, you’ll want to make sure that you have a LinkedIn company page. First, you need to create an individual account if you don’t already have one. It’s advisable to sign up using your professional email address, as this will enhance your credibility on the platform.
Once you have logged in, follow these steps to create your Company Page:
- Click on the Work icon located on the top right corner of your screen.
- Scroll to the bottom of the menu and select “Create a Company Page.”
Using LinkedIn’s Latest Updates
Now that you’ve set up your company page, you can start marketing to over 875 million users on the platform. Here’s how you can use the latest LinkedIn updates to your advantage:
Get More Newsletter Subscribers
With LinkedIn Newsletters, you can effortlessly create a following by sending a single notification to your followers and subsequent alerts to your Newsletter subscribers.
These newsletters have become a significant asset for brands as a content marketing tool, and with the latest advancements, LinkedIn aims to support continued growth of businesses by increasing the number of subscribers with every newsletter.
With two newly added features, product pages on LinkedIn can deliver even more value to brands. Your products can now be found through the LinkedIn search engine, which can help attract the right audiences to your business effortlessly.
Product highlights can enable you to showcase specific product information on your page and direct members to important details. You can also share content from your product community to your page to increase visibility.
Competitor Analytics Dashboard
The LinkedIn Pages Competitor Analytics dashboard has come up with a new update, allowing you to gain insight into your competitors’ reports.
This can help you monitor and track your rivals’ followers, posts, engagement, and more to help you stay up-to-date and drive your own planning, as well as assess your own content creation progress.
LinkedIn might not be considered one of the most popular social networking sites, but it definitely is one of the best platforms for marketing your business.
With the latest features, your products can now reach more people than it ever did before. Whether you want to gain more subscribers from the newsletters or track your competitors’ engagement insights, LinkedIn has made business so much easier!
The online world is continuously evolving and it is important to stay ahead in the game. At Hiero Digital, we are working hard to help businesses realize their potential with the right digital tools and strategies for real world success.
Contact Hiero Digital for the best marketing solutions to boost your business today!