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eCommerce has grown in leaps and bounds over the last few years. In fact, US eCommerce sales are expected to cross $1 trillion for the first time in 2022 at a growth of 16.1%. Considering that almost 60% of the global population is online, it is no wonder that it has become imperative for businesses to get onto the e-commerce marketplace, irrespective of scale.

This also makes e-commerce an extremely competitive space. Driving traffic to websites and generating consistent revenue is not very easy. If you are looking for ways to increase traffic to your e-commerce website, are new to the internet marketplace, or are thinking about getting your business online, here are three tips to increase traffic to your website.

1. Offer smart solutions

One of the newer trends, especially in the apparel industry, is adding a customized gallery based on the customers’ buying preferences to personalized marketing emails.

The interactive gallery allows customers to even check sizes and colors, all without having to leave their email. By clicking on the “Buy Now” or similarly named CTA tab, the customer is immediately redirected to the checkout page without having to deal with the distractions that redirecting the customer to the website homepage would have involved.

Smart solutions such as this can help engage customers better and increase both website traffic as well as revenue.

2. Stay interactive

While you may not get a sale every time someone browses your online store, a slight nudge in the right direction helps. For example, a timely email offering a discount may clinch the deal if a customer adds an item to their cart and then backs out. Small gestures like birthday and anniversary greetings also help.

This, of course, involves maintaining updated customer data and constantly being interactive. It is important for an e-commerce business to mine data such as a customer’s name, email address, phone number, birthday, anniversary, spending propensity, preferences, and more. These will allow you to create personalized and more fulfilling experiences for your customers.

3. Run multi-platform campaigns

Having an active social media presence is an effective way of increasing traffic to your e-commerce website. However, a successful social media campaign must activate multiple platforms simultaneously.

This involves understanding different platforms (for example, Instagram and Pinterest are more visual while Twitter limits tweets to 280 characters), customizing content to fit the platform, monitoring customer engagement on each platform, and allocating promotional budgets based on this data.

Achieving the perfect mix of organic and paid reach on well-strategized campaigns not only drives up website traffic and revenue but also helps increase brand recall and repeat business.
Fortunately, there are effective tools to automate a lot of these processes.

Work with the best

Hiero Digital offers a single destination for multiple solutions. We specialize in building your e-commerce website, optimizing its performance, enabling multi-channel marketing campaigns, and helping you mine intelligent customer-centric data that will allow you to offer fulfilling customer experiences, among other things. Click here to learn more about our services and to contact the team.

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